SEO & Digital Marketing Course

Objective

Our objective is to provide a market leading service across a different range of technologies to ensure Indian businesses and industry professionals have current knowledge and expertise to compete in the local and global market.

Overview

SEO & Digital marketing course will introduce student the marketing strategies and help them to gain detailed knowledge about how to plan, implement and measure a digital marketing strategy. In this course they will learn about SEO Terms and SEO Practices like On Page Optimization, Off page Optimization, SEO Keywords, Meta tags and Robots, SMM, PPC, Email Marketing etc., and they will get to know that how these things done:

  • Designing and developing a website to rank well in search engine results.
  • Improving the volume and quality of traffic to a website from search engines.
  • Marketing by understanding how search algorithms work, and what human visitors might search.

Career Opportunities

  • Analytics Manager
  • Digital Agency Account Manager and Sales Director
  • Digital Marketing Manager and Web Manager
  • Ecommerce Manager
  • PPC Search Manager
  • Search Manager / SEO Manager
  • CRM and Email marketing Manager
  • Corporate Branding & Communication

Duration
3 Months Training 6 Months Training
Monday to Saturday (4 Hours) Monday to Saturday (6 Hours)
Practical Sessions Practical Sessions
Trained by our experienced faculties with 100% Job placement Assistance Trained by our experienced faculties with 100% Job placement Assistance

SEO & Digital Marketing Course Syllabus

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smart phones, cell phones, tablets TV to connect with stakeholders. It is also known as online marketing, web marketing or internet marketing.

Our Couse Includes:

Certificate courses in SEO & Digital Marketing

Certificate course in SEO

SEO (Search Engine Optimization). This course is all about optimizing a website for search engines. With this course we will focus on following topics.

  • Designing and developing a website to rank well in search engine results.
  • Improving the volume and quality of traffic to a website from search engines
  • Marketing by understanding how search algorithms work, and what human visitors might search.

Certificate course in SMM

This course takes an in-depth look at social networks, social media platforms and online advertising to offer students an advantage in many positions involving marketing, consulting and brand management both on the buyer and seller side of social media. Students with an interest in entrepreneurship will also find the course useful as new businesses often rely on social media marketing.

Certificate course in PPC

Pay Per Click training Certificate course (PPC/SEM Training) with Google Adwords Certification Program at RD Institute is ideal for:

  • Students, who want to build up their career in Google Adwords
  • Working professionals
  • Business owners/Entrepreneurs to use PPC/SEM medium to instantly create Brand Awareness in Web World, attract targeted potential clients and establish your presence instantly online.
  • Pay Per Click (PPC) or Search Engine Marketing (SEM) Google Adwords helps to yields a high ROI, giving instant visibility of any brand in the search engine space, driving targeted traffic and creating brand awareness to website.

Certificate Course in Google Analytics and Webmaster Tool

This course will give you depth knowledge on following topics.

Install tracking code, Set up goals, Working with Report Data, Link to AdWords, Optimize keywords, Tag campaigns, Track Ecommerce

Exploring Advanced Features

Advanced Segmentation, Custom Reporting, Flash Tracking, Create customized email reports etc. your company.

Google Webmaster Tools is a web interface provided by Google free of charge. It is widely used by webmasters to check their website indexing and optimize the overall website ranking in the search engines. Such a check is essential for the Search Engine Optimization of every site and it is the only proven way to position better in web searches.

In our Google Webmaster Tools we will cover the following topics:
  • Introduction to Google Webmaster Tools
  • What are the Google Webmaster Tools and how to start using them?
  • Integration of the Google Webmaster Tools
  • How to use and integrate the Google Webmaster Tools with your web site?
  • Tips and tricks with the Google Webmaster Tools

Diploma Courses in SEO & Digital Marketing

Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Professional Diploma in Digital Marketing programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

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